Firas Khnaisser
Company: Standard Life
Job Title: Decisioning Lead
Firas Khnaisser is Decisioning Lead at Standard Life, specialising in customer engagement, CRM and personalisation. He brings together data, technology and people to build capabilities that deliver more relevant, connected customer experiences. His experience spans marketing technology transformation, customer journey development and cross-functional leadership across financial services and international brands. Firas also serves as Chair of the Board of Trustees at Sonic Bothy an inclusive music charity supporting disabled musicians to explore, create and perform new music.
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