Dr Mina Amrovani
Company: Arden University
Job Title: University Professor & Digital Marketing Specialist
Dr. Mina Amrovani is a university professor specializing in marketing, with a focus on digital marketing, consumer journeys, and the transformative role of AI in shaping consumer behaviour. At DIGIT Expo 2025, she will explore how artificial intelligence is redefining every stage of the consumer journey—from awareness and engagement to conversion and retention—combining research insights with practical case studies.
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